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Shefalee Vasudev
MRP: โน 799
โน 760
โน 39 Off
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Get this at โน 722
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Binding
Hardback
Number of Pages
352
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
EcoโConscious Packaging
Book Summary
This non-fiction book offers an investigative portrait of India's fashion industry. Through candid interviews and on-the-ground reporting, it examines stereotypes, power dynamics, and the social currents driving a multibillionโdollar scene. Written for adults with curiosity about culture, media, and commerce, the tone is honest, insightful, and thoughtโprovoking.
The content unfolds as a journalistโs deepโdive: interviews with designers, editors, buyers, and workers, set against a wide map from Nagaland to Patan to Mumbai and Delhi. The book blends reportage with sharp social commentary, revealing how celebrity, consumer desire, and market forces intersect with class, tradition, and gender. Readers move through personal stories and industry analysis in a steady, accessible rhythm.
Concepts and skills covered include industry dynamics, supply chains, fashion media narratives, consumer behavior, and the ethics of luxury. The writing invites readers to question trends, understand behindโtheโscenes decisions, and connect cultural signals with everyday shopping choices. It offers a clear lens on how culture and commerce shape opportunity and inequality in a modern Indian context.
After reading, you gain a nuanced view of how fashion reflects and influences society, along with a sharpened ability to analyze trends and a lasting curiosity about the people who drive the industry. It encourages critical thinking, informed conversations, and a balanced perspective on culture and commerce.
Product Details
Author
Shefalee Vasudev
Publisher
Penguin Random House
Number of Pages
352
Language
English
SKU
9788184001617
ISBN
9788184001617
Reading Age
All
Dimensions
14x4x20cm
Binding
Hardback
MRP: โน 799
โน 760
โน 39 Off