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Arnab K. Laha
MRP: โน 350
โน 333
โน 17 Off
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Binding
Paperback
Number of Pages
192
Age Group
All
Language
English
Piracy Free
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EcoโConscious Packaging
Book Summary
This practical non-fiction guide helps professionals turn data into stronger business decisions. It explains how business analytics can sharpen everyday choicesโfrom inventory management and targeted customer communications to hiring the right people. The central theme is using data to inform decisions across marketing, finance, operations, and HR. The intended reader includes managers, analysts, and students of business analytics who want clear, actionable guidance. The tone is practical, insightful, and approachable, focused on real-world outcomes.
Content is presented as a practical guide with real-world examples and case studies. It covers essential concepts such as data collection and quality, metrics and KPIs, dashboards, and cross-functional analytics applications in marketing, finance, operations, and HR. It also offers guidance on setting up analytics in your workplace and turning insights into concrete actions. The reading experience is straightforward and useful, with stepwise explanations that help you apply what you learn to daily decisions.
Readers finish with a toolkit for making smarter, data-driven decisions, improved confidence in analytics, and a fresh perspective on how data can drive efficiency and growth in everyday business activities.
Product Details
Author
Arnab K. Laha
Publisher
Penguin Random House
Number of Pages
192
Language
English
SKU
9788184001624
ISBN
9788184001624
Reading Age
All
Dimensions
13x1x20cm
Binding
Paperback
MRP: โน 350
โน 333
โน 17 Off