Product Description
Prepare for the Future with Ai First
Are you ready to transform your brand strategy in an AI-driven world? Ai First: The Playbook For A Future-Proof Business And Brand is your essential guide to navigating the revolutionary changes that AI will bring to marketing and branding in the next five years.
This hardback book dives deep into insights shared by tech leaders, including Sam Altman, Bill Gates, and Reid Hoffman. These visionaries provide a roadmap for understanding how brands can adapt and thrive in a landscape where 95% of traditional marketing efforts might soon be automated with AI technologies.
Authors Adam Brotman and Andy Sack embarked on this journey to uncover the implications of an AI-first world. Drawing from their rich backgrounds, with Brotman being the former chief digital officer at Starbucks and Sack a seasoned adviser in the tech space, they offer invaluable lessons on:
- Redefining job roles and functions within your organization
- Essential skills to cultivate for future success
- Adapting to customer expectations in an AI-oriented market
- Achieving early wins and establishing a competitive edge
This book is more than just a theoretical discussion; it's a practical playbook. You will learn from the experiences of a leader who encourages experimentation with AI among employees, proving that embracing change is critical. As brands look to craft creatively engaging strategies quickly and cost-effectively, Ai First equips you to not just survive, but thrive.
It's time to get ready for a brand-new world. Start your journey with Ai First: The Playbook For A Future-Proof Business And Brand and ensure your brand is at the forefront of this exciting transformation.
Product Details
| Author: | Adam Brotman |
|---|---|
| Publisher: | Prh |
| SKU: | BK0523875 |
| EAN: | 9781647829650 |
| Number Of Pages: | 208.0 |
| Language: | English |
| Binding: | Hardback |