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Entrepreneurship & Management
Ai In Business
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Binding
Hardback
Number of Pages
208.0
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
EcoโConscious Packaging
Book Summary
Non-Fiction, Business Strategy And Branding Guide Designed For Executives, Marketers, And Product Leaders Navigating An Ai-Driven Marketplace. It Centers On An Ai-First Approach To Brand Strategy, Helping Readers Prepare For Rapid Automation And Evolving Customer Expectations. The Tone Is Practical, Empowering, And ForwardโLooking, Inviting Readers To Build Resilient Strategies In A Changing World.
The Content Is Presented As A Practical Framework That Blends Real-World Insights From Tech Leaders With Clear, Actionable Guidance. It Weaves Case-Style Thinking With Step-By-Step Recommendations To Redefine Roles, Develop Essential Skills For The Future, And Adapt To Customer Expectations In An Ai-Oriented Market. Readers Are Guided To Identify Early Wins, Test Ideas With Minimal Risk, And Move From Concepts To Measurable Results.
Concepts Covered Include Ai-Enabled Customer Experiences, Automation Of Routine Marketing Tasks, Data-Informed Decision Making, Governance And Ethics In Ai, And Hiring Strategies That Support Rapid Experimentation. The Learning Feels Accessible And Practical, With Frameworks Readers Can Apply Across Teams And Campaigns.
Readers Finish With A Concrete Plan To Lead Ai-Driven Brand Strategy, Increased Confidence To Experiment, And A Refreshed Perspective On How To Create Value In A Changing World.
Product Details
Publisher
Penguin Random House
Number of Pages
208.0
Language
English
Reading Age
All
Dimensions
15.24 x 2.54 x 23.62 cm
Binding
Hardback
MRP: โน 1,399
โน 1,260
โน 139 Off