Brands And The Brain invites readers into the intriguing overlap of branding and human psychology. This engaging non-fiction work explores how our brains respond to brands, shaping loyalty and perception—perfect for marketers, product managers, students, and curious readers seeking to understand why brands matter in everyday life. The tone is educational yet inviting, inspiring confidence as you uncover the cognitive roots of brand strength.
Written by professor Arvind Sahay, the book is organized around core brain-operating principles, practical mental frameworks, and real-world case studies. It explains how attention, memory, and emotion interact with logos, slogans, and experiences to form lasting brand impressions. The experience is approachable: concise chapters, clear explanations, and actionable insights that you can apply to strategy, messaging, and product design.
Whether you’re building a new brand or refreshing an established one, Brands And The Brain offers a structured journey: lay out the cognitive levers, map them to branding choices, and watch as the concepts unfold with concrete takeaways. Readers will find key ideas explained in accessible language, making neuroscience relevant to everyday marketing decisions.
- Brain-based principles that shape how people perceive brands
- Mental frameworks for creating and sustaining powerful brands
- Real-world case studies illustrating effective brand management
- Clear, practical explanations of cognition and emotion in branding
- Authoritative, engaging writing by professor Arvind Sahay
After finishing Brands And The Brain, you’ll see brands in a new light—understanding the cognitive levers behind loyalty and perception. You’ll gain practical tools to shape strategy, communicate more effectively, and make informed marketing decisions with confidence. This book offers lasting value for both practitioners and students as you apply brain-based branding to real-world challenges.
