Business Unusual: The Story Of Tata

The First And Only Authorized Biography On Tata Group Including The Tata-Mistry Legal Battle, Exclusive Interviews With Ratan Tata, And Never-Before-Seen Photographs Of The Tata Family.In 1868, Jamsetji Tata, A Visionary Of His Time, Lit The Flame That Went On To Become Tata And Its Group Of Companies. This Business Grew Into An Extraordinary One. One That Some May Even Call The Greatest Company In The World. Over The Decades, The Business Expanded And Prospered Under The Leadership Of The Various Keepers Of The Flame, Such As Sir Dorabji Tata, J.R.D. Tata And Ratan Tata, To Name A Few. But One Day, The Headlines Boldly Declared That The Chairman Of The Board Of Tata Sons, Cyrus Mistry, Had Been Fired.What Went Wrong?In This Exclusive And Authorized Book, Insiders Of The Tata Businesses Open Up To Peter Casey For The First Time To Tell The Story. From Its Humble Beginnings As A Mercantile Company To Its Growth As A Successful Yet Philanthropic Organization To Its Recent Brush With Mistry, This Is A Book That Every Business- Minded Individual Must Read.