Harsh Pamnani is a storyteller by passion and a brand expert by profession. He earned his B.E. in Computer Engineering from IET-DAVV, Indore, and his MBA from XLRI, Jamshedpur. His bestselling book series
Booming Brands, was widely acclaimed by eminent academicians, Indian government leaders, entrepreneurs and venture capitalists. Harsh also writes for various business publications, including
Forbes. He has worked variously with think tanks like the World Bank, corporates like Deloitte, and start-ups like FirstCry. He also teaches Branding at MBA colleges like MICA, Ahmedabad, and is a popular speaker at TEDx, Google Business Group, Josh Talks, IITs and IIMs. Harsh can be reached at www.harshpamnani.com.
This book is a masterclass in start-up branding. Whether you are a
seasoned founder, an aspiring entrepreneur, a start-up team member, or
simply curious about how businesses work—this book is an accessible,
essential read. Harsh has sought insights from some of the brightest minds
in the space and put them together in a book that is not didactic. What’s
refreshing is how he brings in examples from different Indian companies,
comparing and contrasting start-ups against long-established companies
and showing us real world applications which I found valuable.
Harsh has done a great job of bringing together insights from some of the
brightest minds and remarkable new-age brands. This book offers many
valuable lessons for those aiming to create a standout brand in an era
when the market is more crowded than ever.
By explaining crucial core concepts through relatable stories and examples,
Harsh has crafted a wonderful book to inspire many new, budding, and
young entrepreneurs into building great new start-ups and admirable
brands over time.
Harsh’s book explores brand building in start-ups. He has garnered
insights by direct interviews with investors and start-up CEOs. As India
becomes one of the centres for start-ups across the world, the book is welltimed
and should be read.
Every start-up aspires to build a powerful brand for itself. In this lucidly
written book, Harsh Pamnani puts forward many of the key principles
that lie at the foundation of creating standout brands. Drawing on the
wisdom of many experts and his own rich experience, Harsh provides an
invaluable guide to this essential subject. A must-read for entrepreneurs
and marketers who wish to build great brands for their enterprises.
This is an important book that provides sharp and in-depth analysis of
marketing strategies deployed by start-ups that have had a significant
impact on the Indian market. Its format of simply explained concepts
richly illustrated by case studies makes it a very valuable resource for
all.
