Sidin Vadukut was born in a small town near Irinjalakuda in Kerala, and spent most of his growing years in Abu Dhabi eating falafel. Once even with sambar. He is an engineer from NIT Trichy, an MBA from IIM Ahmedabad and is currently pursuing a master's in historical research at the University of London. Over the last decade he has made auto parts, developed online trading platforms, worked as a consultant and once had a sizeable portion of a tree fall on him. Sidin is an editor with the Mint newspaper. He is also a full-time freelance Twitterer. He lives in London with his remarkably patient wife, a plethora of Apple products and a growing collection of Buddha statues.Maestro management consultant and strategy guru Robin 'Einstein' Varghese has been dispatched to London to the Lederman account. Things in the mother country are not all tally-ho as Einstein must make do with convoluted remuneration, temperamental digestion and a comely coworker who revels in mixed signals-not to mention a bizarre conspiracy by museums all over the city to frustrate his every attempt to imbibe in high culture. Things are not all that much better with his love life. Gouri insists that he go to Madame Tussaud's and take a photo with the Shah Rukh Khan statue. But who will pay for the entry ticket? Gouri's father is not the proprietor no? Then? Just when things look like they can't get any worse, Lederman threatens to shut down the project. Panic ensues. Once again Dufresne Partners turns to their most resourceful, inventive, original, strategic, out-of-the-box-thinking employee.