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Nir Eyal
User Engagement Strategies
Habit Forming Design
Product Development Guide
Customer Behavior Insights
Marketing Without Ads
MRP: ₹ 899
₹ 855
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Binding
Paperback
Number of Pages
256.0
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
This Non-Fiction Guide Focuses On Product Development And User Engagement, Offering A Practical Framework For Building Products That People Return To. Its Central Aim Is To Illuminate How Thoughtful Design Can Shape Lasting Behavior, Without Relying On Heavy Advertising Or Pushy Tactics. The Book Speaks To Product Managers, Designers, Marketers, And Entrepreneurs Who Want To Create Meaningful, Repeat-Use Experiences With Clarity, Rigor, And Ethics. The Tone Is Practical, Insightful, And Empowering.
Content Is Presented Through A Clear, Framework-Driven Approach Supported By Real-World Examples. A Four-Part Engagement Loop—Covering Triggers, Actions, Rewards, And Investments—Is Explained In Accessible Language, With Concrete Cases From Familiar Platforms Such As The Iphone Ecosystem, Twitter, Pinterest, And A Bible App. The Reading Experience Stands Out For Its Actionable Steps, Concise Explanations, And Emphasis On Designing For Genuine Value. Readers Move Through The Material By Mapping How Their Own Product Can Initiate Use, Encourage Completion Of The Desired Action, Reinforce Value, And Invite Ongoing Investment From Users.
For Those Building Digital Products, The Book Offers A Practical Toolkit: You’Ll Learn To Diagnose Engagement Gaps, Design For Smooth User Flows, And Ethically Cultivate Habits That Feel Natural To Users. The Approach Is Grounded In Real-World Outcomes, Not Hype, Making Complex Concepts Approachable And Immediately Applicable.
After Reading, You Gain A Repeatable Blueprint For Creating Products People Form Habits Around, Along With The Confidence To Test Ideas, Measure Impact, And Iterate Responsibly. This Enhances Your Ability To Spark Curiosity, Drive Meaningful Interactions, And Build Lasting Customer Relationships.
Product Details
Author
Nir Eyal
Publisher
Penguin Books
Number of Pages
256.0
Language
English
Reading Age
All
Dimensions
13.5 x 2.4 x 20.5 cm
Binding
Paperback
MRP: ₹ 899
₹ 855
₹ 44 Off