Step into the world of basketball and business with the compelling autobiography of Sonny Vaccaro. Legends and Soles takes you on a journey through the life of the man often hailed as the savior of Nike. This hardback edition is essential for sneakerheads and sports enthusiasts alike.
In his captivating memoir, Sonny recounts pivotal moments that shaped the landscape of college sports and sneaker culture. You'll learn about his influential role in the historic signing of Michael Jordan and how he changed the game of endorsements for athletes forever. This isn't just a story of triumph; it's filled with challenges, including his unexpected firing by Nike Chairman Phil Knight, which sent shockwaves through the industry.
The book dives deep into key events such as:
- Vaccaro's close relationships with NBA legends like Kobe Bryant, LeBron James, and Kevin Garnett.
- The drama surrounding the O’Bannon lawsuit that altered the direction of college athletics.
- The behind-the-scenes tension of corporate espionage probes into his dealings with Adidas.
Woven throughout Sonny’s narrative are in-depth stories and exclusive photos, offering a unique glimpse into his cherished career moments. Legends and Soles isn’t just a memoir; it's a tribute to the highs and lows that define the world of sports and innovation.
With the collaboration of six-time New York Times bestselling author Armen Keteyian, this book promises to provide readers with an inside look at the intertwining tales of business, creativity, and basketball. Don't miss out on this long-awaited memoir that sheds light on a true giant in American sports history.
