Helps In Building A Sharp And Clear Brand Positioningspells Out Practical Low-Cost, High-Impact Marketing Strategiesexamples Of Indian And Global Brands That Have Succeeded With A Frugal Marketing ApproachJessie Paul Has 25 Years Of Experience In Marketing. She Was The Global Brand Manager Of Infosys, Marketing Head Of Igate Now A Part Of Capgemini And Chief Marketing Officer Of Wipro Technologies. In 2010, Jessie Paul Founded Paul Writer, A Marketing Advisory Firm That Works With Global And Indian Clients To Maximise Marketing Impact. She Is An Independent Director On The Boards Of Bajaj Consumer Care, Expleo Solutions, Creditaccess Grameen And Royal Orchid Hotels. She Holds An Mba From The Indian Institute Of Management, Calcutta, And A Bachelor's Degree From The National Institute Of Technology, Trichy. Continue The Conversation With Her At Www.Jessiepaul.Commarketing Does Not Entail A Private Conversation With A Customer. Rather, It Is More Like A Loud Communication In The Middle Of A Crowded Park Where Passers-By And Interested Parties Feel Free To Jump In. So How Do You Then Engage With Customers In A Crowded Marketplace As Other Challenges, Such As Diminishing Marketing Spend And Maximising The Return On The Marketing Investment, Continue To Plague Marketers And Leaders?
But You Need Not Worry! Help Is At Hand Now.
Marketing Without Money Is Packed With Tried-And-Tested Tools And Techniques That Have Successfully Worked. Bundled With The Author's Unique Branding House Approach, It Takes You Through The Process Of Building Your Brand. It Is Loaded With Insights From Business Leaders, Diy Charts, Tables And Pull-Outs, Frugal Tips, Examples And Anecdotes For Sharpening Your Marketing Messaging.
So Grab A Copy Of Marketing Without Money And Win In Your Marketplace!An Insightful And Innovative Book On Maximizing The Returns On The Marketing Spend And Winning In The Marketplace.Introduction
1. Think Like A Challenger
2. The Frugal Marketer's Guide To Building An Ecosystem
3. Quest For A Unique Identity
4. Core Versus Surround Brand Attributes
5. How To Build An Upstart Brand
6. Brand Lever 1-Executive Branding
7. Brand Lever 2-Price
8. Brand Lever 3-Country Of Origin
9. Brand Lever 4-Brand Purpose
10. Brand Channel 1-Thought Leadership
11. Brand Channel 2-Media Relations
12. Brand Channel 3-Awards Marketing
13. Brand Channel 4-Online Presence
14. Amplifying The Conversations
15. Globalising The Marketing Department
16. Summary--Success Strategies For Frugal Marketersan Important Value Addition To The Body Of Knowledge In Global Brand Creation.Jessie Paul's Marketing Without Money Is Replete With Many Innovative, Insightful, Informative And Inspiring Marketing Ideas For A Digital World.Great Read, Expands Beyond The Traditional Way Of Thinking About Marketing As Spending Money. Super Relevant In The Current Digital And Social-Media Age, And Gives Excellent Pointers In What Goes Behind Making A "Loved" Brand Which Is So Much More Than One-Way Communication.In Today's Environment, Where Huge Marketing Money Is Flowing Into High Decibel Marketing On Mass Media, It's Critical To Use Efficient, Cost-Effective Marketing Hacks To Stand Out. The Book Nicely Focuses On Fundamental Aspects And Integrated Ways To Look At Marketing. A Must-Read For Anyone Who Would Like Their Marketing Dollars Or Rupees To Go The Extra Mile.If Conventional Marketing Is About "Pushing" Your Brand's Message, Frugal Marketing Is About "Pulling" The Audience
Towards You. It Requires Both Intelligence-That You Imbibe- And A Process That This Book Painstakingly Details!In This Super-Competitive And Aggressive Marketing Times, A Book That Shows You How To Make Your Marketing Dollars Go Long Is Extremely Useful. A Must-Read For All Marketers!As A Venture Investor, Marketing Without Money Is A Refreshing Approach For Start-Ups. Jessie Outlines The Fundamentals Of Marketing Which Can Be Practised In An Interesting And Very Readable Manner.Our Post-Covid Marketplace Is An All-New Beast, With Tricky Challenges That Look Unhackable, Even For Seasoned Marketers. The New Real-World Suggestions From Marketing Maven Jessie Paul Will Help You Decrypt Both The Art And Science Of Winning In This Emerging Age. A Must-Read For Every Seeker, On A Budget, Big Or Small.Wooing Customers, Winning Businesses And Building Brands With No Money Is Every Entrepreneur's Dream. Frequently, Also Their Only Option. But It's Not Just Small, Poorly Funded Start-Ups That Must Market Without Money And Win. As Jessie Shares, Many Of The Most Iconic Brands In The World Have Done The Same. So Can You, Thereby, Delivering Truly Happy Endings For Your Firm's Bottom-Line.This Book Is Written For The New World Where Principles Of Digital, Martech, B2B And Traditional Marketing Collide. It Provides
Frameworks And Examples Of Impactful Marketing, And All With A Sense Of Humour. Read It For Practical Advice As Well As Recent Anecdotes.In Her Book, Jessie Paul Brings A Fresh Perspective To The Connection Between Marketing And "Purpose". Based On Her
Real Experiences In The Game, And Working Across Industries And Borders, She Uncovers The Powerful Essence Of "No-Cost, High Impact" Marketing.Amazing! The Go-To Book To Be Able To Tell An Authentic Story. World-Class Marketing On A Budget.Marketing Without Money Is Quite Interesting And Insightful On How The Space Of Marketing Is Effectively Used Today. With So Much Research And References, This Book Makes An Ideal Reference Guide For Students, Professionals And Companies In The Coming Days On Marketing. The Examples And Anecdotes Will Definitely Provoke Every Enterprise To Rethink Their Marketing Strategy Immediately.Jessie Is An Authoritative Marketer And Her Ideas Around The 4 Brand Levers And 4 Brand Channels Are A Must-Read. Also, I Am Fascinated By The Insights Around The 4 Types Of Brands Fitted To The Bcg Style Matrix. This Book Is A Must-Read For All The Nextgen Marketers.
