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Power Of A Common Man

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Description

Shah Rukh Khan. Megastar, businessman, brand ambassador, cricket team-owner. Devoted father and h... Read More

Product Description

Shah Rukh Khan. Megastar, businessman, brand ambassador, cricket team-owner. Devoted father and husband. But more than anything else, the boy-next-door who made it to the top. Since he burst into the limelight with Fauji in 1988, seldom has Khan been away from the headlines. Besides being an actor in a number of record-breaking Bollywood movies, Shah Rukh Khan has also made waves as the face of numerous brands and more recently, as a path-breaking entrepreneur with a production house, VFX studio and an IPL team, Kolkata Knight Riders. In this seminal work, author Koral Dasgupta takes us behind the scenes with the phenomenon called ‘Shah Rukh Khan'. She chronicles his rise to fame as an actor, examines the reasons for his long reign at the top, analyses his moves in the business of entertainment and lauds his deep connect with the consumer. In this – Shah Rukh Khan's 25th year in showbiz 'Power of A Common Man' entertains and educates with its quirky study and refreshing viewpoints.

Product Details

Title: Power Of A Common Man
Author: Koral Dasgupta
Publisher: Westland Publications
ISBN: 9789384030155
SKU: BK0383298
EAN: 9789384030155
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Koral Dasgupta is an author, columnist, academic and amateur painter. She runs a boutique storytelling platform. In, which hosts short stories and poems written by people from all walks of life, across the world. Koral is also an advisory member for central board of film certification (CBFC) Mumbai. She teaches marketing management to postgraduate students, branding and consumer behaviour being her focal areas. Rasia: The dance of desire is her third book. Koral is based in Mumbai, India.

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