The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology
Product Details
Author:
Peter Spalton
Publisher:
Collins Pr
SKU:
BK0004652
EAN:
9780007328116
Number Of Pages:
128
Language:
English
Binding:
Paper Back
Dimention (LxBxH cms):
12.9 x 0.81 x 19.8 cm
Release date:
29 April 2010
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