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Witzel Morgen
Corporate Branding
India'S Business History
Social Responsibility
Global Market Expansion
Strategic Acquisitions
MRP: ₹ 799
₹ 679
15% Off
(Incl. of all taxes)
Binding
Paperback
Number of Pages
256
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Discover the fascinating journey of one of India's oldest and most respected corporate brands with Tata: The Evolution Of A Corporate Brand. This insightful paperback delves deep into the heart of the Tata enterprise, revealing the intricate layers of its identity and the values that have propelled it to international recognition.
Learn how Tata's strategic acquisitions, such as Jaguar Land Rover and Corus Steel, along with groundbreaking innovations like the Nano, the world's first car priced below US$2500, have reshaped perceptions of the brand. As the group continues to expand its presence globally, currently standing 65th in the world brand valuation league, understanding the essence of Tata becomes even more crucial.
Morgen Witzel takes you on an informative exploration of Tata's origins and its evolution into a powerful and valuable brand. With significant contributions to multiple sectors including steel, tea, chemicals, communications, and software, Tata’s impact goes beyond business. The book highlights the exceptional relationship between the Tata group and the Indian people, emphasizing the brand's commitment to social contributions and its legacy of corporate social responsibility.
As Tata moves forward into new global markets, this book also prompts important questions about how its rich reputation will be perceived worldwide. Dive into this absorbing narrative and unveil the story behind the brand that represents not just a successful business, but a profound social presence that resonates with many.
Product Details
Author
Witzel Morgen
Publisher
Penguin Books
Number of Pages
256
Language
English
SKU
BK0123850
ISBN
9780670084067
Reading Age
All
Dimensions
16.51 x 2.54 x 24.13 cm
Binding
Paperback
MRP: ₹ 799
₹ 679
15% Off