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Mukund Rajan
MRP: ₹ 650
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Binding
Hardback
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
This Non-Fiction Memoir Offers An Inside View Of Brand Stewardship Within A Diversified Indian Conglomerate, Weaving Leadership Lessons With Real-World Branding Challenges Across Decades And Multiple Business Units. Designed For Business Readers, Branding Professionals, And Students Of Management, It Delivers A Thoughtful, Pragmatic, And Inspiring Exploration Of How A Brand Endures Through Change, Growth, And Market Shifts.
Written As A Reflective Narrative, The Book Blends Behind-The-Scenes Stories With Branding Theory, Pairing Real-World Case Studies, Timelines, And Practical Frameworks That Reveal How Brand Identity Is Built, Protected, And Evolved Across Markets. Its Distinctive Approach—Honest Anecdotes, Tangible Lessons, And Accessible Language—Makes Complex Ideas Feel Approachable.
Readers Follow Short Chapters That Connect Strategic Moments To Everyday Decisions, With Clear Takeaways And Prompts To Apply The Lessons In Their Own Work. The Book Emphasizes Concepts Like Brand Strategy, Corporate Reputation, Stakeholder Engagement, And Change Leadership, Presenting Them As Usable Tools Rather Than Abstract Ideas.
After Finishing, Readers Gain A Durable Understanding Of How Brands Survive, Adapt, And Earn Lasting Trust. It Builds Confidence In Strategic Thinking, Curiosity About Corporate History, And Inspiration For Responsible Leadership And Long-Term Brand Stewardship.
Product Details
Author
Mukund Rajan
Publisher
Harperbusiness
Language
English
SKU
BK0417518
ISBN
9789353024864
Reading Age
All
Binding
Hardback
MRP: ₹ 650
₹ 552
₹ 98 Off