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Binding
Paperback
Number of Pages
72
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
EcoโConscious Packaging
Book Summary
McDonaldโs opens a new outlet every 14.5 hours and their mascot, Ronald McDonald has an official title: Chief Happiness Officer.
When they started their first restaurant in 1940, the McDonald brothers had no idea their enterprise would one day become synonymous with American pop culture. With a basic menu and an ordering system based around burgers and milkshakes, McDonaldโs grew from one company to more than 31,000 in just 50 years. Seventy-five years on, the company continues to offer meals that are affordable and comforting, if not necessarily healthy, and their service is quick and efficient.
Theyโve had their share of battles and controversies but, as you will see in The Story of McDonaldโs, the company is taking its original offerings around the globe by successfully finding new ways around local palates. McDonaldโs is surging ahead leaving behind a trail of competitors and copies.
JAICOโS CREATIVE COMPANIES SERIES explores how todayโs great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
Product Details
Publisher
Jaico Publishing House
Number of Pages
72
Language
English
SKU
BK0364723
ISBN
9788184957716
Reading Age
All
Dimensions
0.4 x 21.6 x 14 cm
Binding
Paperback
โน 199