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#Tatastories

Release date: May 15, 2021
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Description

Currently the brand custodian at Tata Sons, Harish Bhat has held many roles in the Tata Group ove... Read More

Product Description

Currently the brand custodian at Tata Sons, Harish Bhat has held many roles in the Tata Group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd.
Harish is an alumnus of BITS Pilani and Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.
An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. His first book, Tata Log, was published in 2012. His second book, The Curious Marketer, was published in 2017. His third book, and first work of fiction, An Extreme Love of Coffee, was published in 2019. In 2019, LinkedIn selected him as one of their top voices in India.
Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.

The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.

A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India's first commercial airline and first indigenous car; how 'OK TATA' made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and
many more.

#TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.

The rich history and heritage of the Tata Group comes to life through the memorable stories narrated in this book by Harish Bhat. These tales of nation-building and breaking new ground hold important lessons for us allIn my younger years, I was privileged to begin my career with the Tatas. True to its word, this book will take you down memory lane into the world of the legendary Tatas, who will always hold a special place in my heart

Product Details

Title: #Tatastories
Author: Harish Bhat
SKU: BK0429375
EAN: 9780670095322
Language: English
Binding: Paperback
Release date: May 15, 2021

About Author

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata Group over the past thirty-four years, including as managing
director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd.

Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.

An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.

Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.

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