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Binding
Paperback
Number of Pages
128
Age Group
All
Language
English
Book Summary
A SHORT COURSE IN BUSINESS STRATEGY BASICS.7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, youll explore failures and successes and build a platform for developing your own strategic thinking skills.* Lesson 1: Understand what strategy is and what it isnt* Lesson 2: Understand what drives strategy and what strategy drives* Lesson 3: Understand internal strategy* Lesson 4: Understand marketing strategy* Lesson 5: Understand brand strategy* Lesson 6: Understand competitive strategy* Lesson 7: Keep strategy goingExplore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Product Details
Author
Stephen Berry
Publisher
John Murray Publishers Ltd
Number of Pages
128
Language
English
SKU
BK0542197
ISBN
9781399830577
Reading Age
All
Dimensions
12.47 x 1.3 x 19.33 cm
Binding
Paperback
MRP: ₹ 299
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