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Express Delivery
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Eco‑Conscious Packaging
Binding
Hardback
Number of Pages
360
Age Group
All
Language
English
Book Summary
This non-fiction guide for business leaders, marketers, and researchers examines how India’s rapidly evolving consumer landscape shapes opportunity and strategy. It focuses on understanding how people live, what they value, and how heterogeneity across regions and income levels affects buying decisions. The intended reader includes professionals pursuing growth in emerging markets, teams entering India’s market, and anyone seeking practical insights into consumer behavior. The tone is clear-eyed, data-informed, and entrepreneurial.
Product Details
Author
Rama Bijapurkar
Publisher
Penguin Random House
Number of Pages
360
Language
English
SKU
9780143423522
ISBN
9780143423522
Reading Age
All
Dimensions
20x14x4cm
Binding
Hardback
MRP: ₹ 399
₹ 380
₹ 19 Off
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