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Sonu Bhasin
MRP: ₹ 399
₹ 340
₹ 59 Off
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Binding
Paperback
Number of Pages
304
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
This non-fiction business narrative explores how family-owned enterprises in India navigate culture, succession, and branding. It speaks to seasoned leaders, aspiring entrepreneurs, and management students who want real-world lessons from legendary family dynamics and their impact on national brands. The tone is insightful, candid, and thought-provoking, blending behind‑the‑scenes detail with practical takeaways.
Presented as narrative case studies enriched by interviews and archival context, the book reveals how inheritors steer strategy, manage governance, and contend with ego, family politics, and internal rivalries. It shows why some brands rise to prominence while others struggle under inherited pressures and competing factions, offering clear lessons for sustainable leadership.
Through concrete examples from well-known names such as Marico, Dabur, Keventers, Berger Paints, Select Group, and Max Group, it demonstrates how succession decisions, governance choices, and cultural dynamics shape competitive advantage. Readers follow the journeys of inheritors as they navigate growth, pivot strategy, or face decline, with emphasis on practical implications rather than spoilers.
After finishing, readers gain a nuanced understanding of how family dynamics influence business outcomes, a framework for evaluating governance and succession, and a deeper appreciation for how enduring brands endure—and sometimes stumble—across generations. This book invites readers to think critically about leadership, strategy, and resilience in family-owned enterprises.
Product Details
Author
Sonu Bhasin
Publisher
Penguin Random House
Number of Pages
304
Language
English
SKU
9780143428688
ISBN
9780143428688
Reading Age
All
Dimensions
13x2x20cm
Binding
Paperback
MRP: ₹ 399
₹ 340
₹ 59 Off