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Binding
Paperback
Number of Pages
240
Age Group
All
Language
English
Book Summary
This non-fiction exploration dives into how campaigns are run in India today. It examines the roles of political consultants, data analytics, surveys, and digital media in constructing micro-targeted campaigns. Written for readers with an interest in politics, current affairs, or political science, the tone is educational, measured, and revealing.
Product Details
Author
Shivam Shankar Singh
Publisher
Penguin Random House
Number of Pages
240
Language
English
SKU
9780143446842
ISBN
9780143446842
Reading Age
All
Dimensions
12.7x1.78x20.32cm
Binding
Paperback
MRP: ₹ 299
₹ 285
₹ 14 Off
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