Get Upto 40% Off on MRP
Add any 3 products in cart to get upto 40% Off on MRP, No Code Required.
Upto 30% Off on minimum shopping of 2 products!
Assured 3-5 Days Express Delivery across India.
Upto 40% Off on minimum shopping of 3 products!
Rama Bijapurkar
MRP: โน 799
โน 760
โน 39 Off
(Incl. of all taxes)
Ships within 4 - 7 Days
We usually ship orders the next day. This book is specially sourced for you, so it may take few extra days.
Get Upto 40% Off on MRP
Add any 3 products in cart to get upto 40% Off on MRP, No Code Required.
Get Upto 30% Off on MRP
Add any 2 products in cart to get upto 30% Off on MRP, No Code Required.
Piracy Free
Express Delivery
Secure Transactions
EcoโConscious Packaging
Binding
Paperback
Age Group
6-8 Years
Language
English
Book Summary
This non-fiction market analysis explores Indiaโs enormous domestic market and the way millions of small consumers and agile suppliers are reshaping growth. The central theme is how digital business models unlock scale and create opportunity in a market where price-performance matters most. The intended readers are business leaders, entrepreneurs, investors, and students of economics or marketing who want practical insight into emerging markets. The tone is thoughtful, forward-looking, and grounded in real-world dynamics.
Content is presented through a clear three-part frameworkโstructure, behaviour, and supplyโthat maps the present and future of Indiaโs mega consumption story. The reading experience blends data-driven analysis with illustrative examples, concise explanations, and practical diagrams that illuminate complex ideas without overwhelming the reader. Concepts covered include consumer dynamics, digital platforms, small-merchant ecosystems, supply-chain innovation, and the drivers of rapid, bottom-up growth. Learning feels accessible and actionable, with takeaways you can apply to strategy, product design, or investment planning.
After finishing, readers gain a grounded understanding of how India's consumer economy works and the strategic levers digital disruption offers. It builds confidence, curiosity, and a nuanced perspective on emerging markets, leaving a lasting impression of whatโs possible when small-scale demand meets agile supply.
Product Details
Author
Rama Bijapurkar
Publisher
Penguin Random House
Language
English
SKU
BK0427261
ISBN
9789384226329
Reading Age
6-8 Years
Dimensions
13.9x2.6x22.2CM
Binding
Paperback
MRP: โน 799
โน 760
โน 39 Off