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Malini Goyal
MRP: ₹ 499
₹ 475
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Binding
Hardback
Number of Pages
352
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Ships within 3 - 6 Days
We usually ship orders the next day, this book will be specially sourced for you, so it may take few extra days.
Book Summary
This non-fiction urban studies book examines Bengaluru’s evolution into India’s tech powerhouse, tracing how a city once known for government jobs became a global startup hub. It speaks to professionals, students, and policy-minded readers curious about urban growth, the startup ecosystem, and the tech economy, with an engaging, insightful, and accessible tone.
Richly researched with on-the-ground vignettes, extensive reportage, and solid data, it explores why people are drawn to the city, how cosmopolitan culture and multilingualism shape daily life, the parallel economies that have emerged, and how an influx of young workers has reshaped work, housing, and social dynamics. It also confronts the fault-lines of rapid, unplanned growth and the governance challenges that follow.
The reading experience blends narrative storytelling with analytical chapters, offering case studies across ed-tech, health-tech, mobility, and electric vehicles, plus profiles of startups and the broader tech ecosystem. Readers move through the content via clear sections, data visuals, and reflective observations that translate complex shifts into tangible context.
By the end, readers gain a nuanced understanding of Bengaluru’s ongoing transformation and a broader perspective on how city-building intersects with technology and society. This work equips professionals, students, and curious readers with context for India’s digital future and leaves a lasting impression of the city’s resilience, creativity, and complexity.
Product Details
Author
Malini Goyal
Publisher
Penguin Random House
Number of Pages
352
Language
English
SKU
9780143468400
ISBN
9780143468400
Reading Age
All
Dimensions
15.5x2.62x23.5cm
Binding
Hardback
MRP: ₹ 499
₹ 475
₹ 24 Off