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Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
98
Age Group
All
Language
English
Book Summary
This non-fiction guide reveals how brands can thrive in India's diverse, fast-growing market. It challenges Western segmentation norms and offers a customer-centric brand leadership approach tailored for Indian consumers. Designed for marketing professionals, brand teams, and business leaders, the tone is pragmatic, insightful, and empowering.
Product Details
Author
Shivaji Das Gupta
Publisher
Penguin Random House
Number of Pages
98
Language
English
SKU
BK0472990
ISBN
9780143473787
Reading Age
All
Dimensions
13x13x21CM
Binding
Paperback
MRP: ₹ 499
₹ 450
₹ 49 Off
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