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Express Delivery
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Eco‑Conscious Packaging
Binding
Hardback
Number of Pages
272
Age Group
All
Language
English
Book Summary
This nonfiction work for marketing professionals and business leaders examines how data and technology are reshaping the discipline. Its central aim is to reframe marketing from recycled tactics toward a coherent, substance-driven approach that fits a fast-changing media landscape. It’s intended for marketers, strategists, CMOs, startup teams, and students who want clear thinking and practical guidance. The tone is sharp, insightful, and relentlessly practical.
Product Details
Author
Prashant Kumar
Publisher
Penguin Random House
Number of Pages
272
Language
English
SKU
9780670096244
ISBN
9780670096244
Reading Age
All
Dimensions
13.79x2.54x22.2cm
Binding
Hardback
₹ 699
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