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Ahlstrand Bruce
MRP: โน 899
โน 855
โน 44 Off
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Binding
Hardback
Number of Pages
416
Age Group
All
Language
English
Book Summary
This nonfiction, business strategy book offers a clear, engaging historical overview of how strategic planning has evolved. Its central purpose is to map the field by presenting ten schools of strategy, helping leaders and students understand which ideas fit which situations. Written for managers, consultants, and MBA students, the tone is educational, insightful, and encouraging, inviting readers to think critically about strategy.
The content is presented as a broad, accessible survey that blends historical milestones with practical frameworks. It traces the development of strategic management over four decades, presenting each school in its historical context and showing how ideas influence todayโs decision-making.
What makes the reading experience distinctive is the careful contrast between schools, concise explanations, and a navigation aid of conceptual maps that compare approaches. The book reads with clarity and intellectual energy, weaving theory with realโworld implications. Readers move through the material by exploring each approach and applying the frameworks to their own organizations and challenges.
Concepts covered include the evolution of strategic management, the ten schools of strategy, and how to evaluate which approach fits a given business context. Learning feels accessible and enjoyable thanks to clear language, wellโstructured summaries, and practical examples that connect theory to action. This makes it a valuable resource for both study and professional application.
Readers finish with a nuanced understanding of how strategy forms across different schools, the ability to map strategic options in their own organization, and renewed curiosity about strategic thinking. It leaves a lasting impression by empowering readers to think more critically, act more strategically, and engage with colleagues in informed conversations.
Product Details
Author
Ahlstrand Bruce
Publisher
Simon & Schuster
Number of Pages
416
Language
English
SKU
9780743270571
ISBN
9780743270571
Reading Age
All
Dimensions
15.24x2.79x22.86cm
Binding
Hardback
MRP: โน 899
โน 855
โน 44 Off