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Bernard Bel
MRP: โน 1,195
โน 1,076
โน 119 Off
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Binding
Paperback
Number of Pages
474
Age Group
All
Language
English
Piracy Free
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Book Summary
This is a scholarly non-fiction book in the field of communication studies. Its central aim is to move beyond traditional transmission-centered thinking by examining how various media forms are shaped by cultural configurations and the competing forces that permeate them. The intended audience includes students, researchers, educators, and professionals in communication, media studies, sociology, and related fields who want a deeper theoretical toolkit. The tone is analytical, thought-provoking, and rigorous, inviting readers to rethink how messages circulate in contemporary society.
Content is presented as a concept-driven analysis that departs from established frameworks, exploring a range of media forms in relation to cultural configurations and social forces. The writing blends theoretical critique with cross-disciplinary perspectives, supported by careful reasoning and illustrative examples from across media ecosystems. Readers move through ideas by following clear arguments, reflecting on questions, and applying concepts to real-world contexts in classrooms, organizations, or research settings.
Concepts covered include communication processes, media forms, cultural configurations, power dynamics, discourse, and methodological approaches. Learning feels accessible and engaging through precise explanations, concrete examples, and opportunities to translate theory into practice in academic, professional, or policy contexts.
Readers finish with a toolkit for analyzing how messages circulate in culture, enhanced critical thinking, and the confidence to apply theory to research, teaching, or professional practice. It fosters curiosity, a deeper understanding of media dynamics, and a persuasive perspective on how culture shapes communication and vice versa, leaving a lasting impression of engaged, ongoing inquiry.
Product Details
Author
Bernard Bel
Publisher
Simon & Schuster
Number of Pages
474
Language
English
SKU
9789350028308
ISBN
9789350028308
Reading Age
All
Dimensions
23x15.5x2.5cm
Binding
Paperback
MRP: โน 1,195
โน 1,076
โน 119 Off