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Anisha Motwani
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EcoโConscious Packaging
Binding
Hardback
Number of Pages
304
Age Group
All
Language
English
Book Summary
A Non-Fiction Collection Of Twenty Real-World Branding Case Studies From India That Rewrite Industry Rules And Spark Vibrant Change. It Explores How Ambitious Brands Created New Categories, Challenged Incumbents, And Reinvented Themselves To Stay Ahead. Designed For Entrepreneurs, Marketing Professionals, Students, And Curious Readers, The Tone Is Inspiring, Practical, And Insightful.
Each Profile Blends Engaging Storytelling With Crisp Analysis, Tracing Turning Points, Pivotal Campaigns, And The Decisions That Propelled These Brands Forward, With Clear Frameworks And Takeaways You Can Apply In Real Life.
The Content Is Organized To Guide You Through The JourneyโFrom The Problem A Brand Faced To The Strategic Move That Changed Its Trajectory. It Covers Disruption Strategy, Category Creation, Brand Positioning, Consumer Insights, And Go-To-Market Thinking, And YouโLl Learn To Translate Those Lessons Into Your Own Brand Or Business Goals.
Readers Finish With A Practical Playbook For Spotting Opportunities, Shaping Brand Narratives, And Driving Growth In Real-World Settings. It Leaves You More Confident, Curious, And Equipped To Challenge Norms And Steer Change In Your Own Work.
Product Details
Author
Anisha Motwani
Publisher
Rupa Publications
Number of Pages
304
Language
English
SKU
9789357020381
ISBN
9789357020381
Reading Age
All
Dimensions
22.9x15.2x2cm
Binding
Hardback
โน 395