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Alpana Killawala
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Binding
Hardback
Number of Pages
248
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
This is a non-fiction memoir from a seasoned communications professional in a major financial institution. Its central theme is the evolution of the way a national central bank speaks to the public, the press, and policymakers, through moments of crisis and key reforms. The book speaks to readers with an interest in public sector communication, financial institutions, and Indian economic history, offering a candid, insightful, and reflective tone throughout.
Presented as a story-led, anecdotal journey, the narrative offers a front-row view of decades spent shaping RBI’s public messaging. It captures high-stakes moments—from crisis responses to policy shifts—while revealing the inner workings and decision-making processes of governing leaders. The writing blends practical lessons with behind-the-scenes perspectives, making complex concepts accessible and engaging.
Readers move through chapters that trace the institution’s communication evolution over a quarter century alongside India’s broader economic reforms. The book blends concrete examples with thoughtful reflections on accountability, transparency, and leadership, inviting readers to consider how strategic messaging influences public understanding and policy reception.
After finishing, readers gain a nuanced understanding of how public institutions communicate under pressure, a deeper appreciation for the role of messaging in economic reform, and practical insights they can apply to study or work in communications within government or finance. The book leaves a lasting impression of thoughtful leadership, credibility, and the impact of clear, responsible communication.
Product Details
Author
Alpana Killawala
Publisher
Rupa Publications
Number of Pages
248
Language
English
SKU
9789357028868
ISBN
9789357028868
Reading Age
All
Dimensions
13.97x2.06x21.59cm
Binding
Hardback
MRP: ₹ 595
₹ 506
₹ 89 Off