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Varadharaju Janardhanan
MRP: ₹ 395
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Binding
Paperback
Number of Pages
176
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
This non-fiction business biography invites curious readers to discover how a homegrown Indian company harnessed the power of the Internet to transform how people shop. It follows two college friends who left their jobs to market and sell books online, revealing the risks, breakthroughs, and people behind a remarkable growth story. The tone is informative yet inspiring, aimed at dreamers and doers, pioneers and innovators, with appeal for teens and adults interested in entrepreneurship, technology, and India’s startup landscape.
The narrative blends solid research with a compelling, story-led approach. Readers travel from the company’s first order in October 2007 to unicorn status in 2012, and onward to a decacorn milestone in 2014, all while showcasing a culture that fostered corporate entrepreneurship and rapid expansion. You’ll also see how 22 acquisitions over 15 years accelerated growth and how former employees went on to nurture more than 200 new ventures. This educational book supports interactive learning and activity-based learning through concrete milestones and practical insights.
Designed to be accessible and engaging, the book explains essential concepts like entrepreneurship, scaling strategies, and investment decisions in clear language. It presents the evolution of e-commerce in India as a real-world case study you can relate to your own ideas, with thoughtful timelines, bite-sized explanations, and prompts that invite reflection and planning. The writing emphasizes practical takeaways over hype, helping readers connect theory with action.
After finishing, readers gain a practical blueprint for turning ideas into action, a deeper understanding of India’s startup environment, and renewed confidence to pursue ambitious ventures. The narrative cultivates curiosity, resilience, and an informed perspective on technology-driven entrepreneurship, leaving a lasting impression of possibility and perseverance.
Product Details
Author
Varadharaju Janardhanan
Publisher
Rupa Publications
Number of Pages
176
Language
English
SKU
9789361564734
ISBN
9789361564734
Reading Age
All
Dimensions
14x1.12x21.6cm
Binding
Paperback
MRP: ₹ 395
₹ 376
₹ 19 Off