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April Dunford
MRP: ₹ 499
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Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
236
Age Group
All
Language
English
Book Summary
Non-fiction business guide about storytelling in sales, focused on crafting narratives that clarify value, differentiate offers, and engage buyers. It’s designed for sales professionals, marketers, founders, and presenters who want stronger client conversations. The tone is practical, empowering, and directly applicable to real-world pitches.
The content is presented in a story-led format augmented by practical frameworks, templates, and real-world examples. Readers explore bite-sized lessons, fill-in-the-blank scripts, and checklists that guide them from idea to polished pitch. The approach supports interactive learning through prompts and exercises, making the reading experience concrete and immediately usable.
Concepts covered include the structure of a compelling pitch, audience-first messaging, how to articulate value, handling objections, and a clear call to action. Learning feels accessible through concise explanations, step-by-step exercises, and ready-to-deliver scripts. For professionals who want to communicate fast and persuasively, this book makes storytelling actionable rather than theoretical.
Readers finish with a practical storytelling toolkit they can apply to client conversations, proposals, and presentations. It builds confidence, sparks curiosity, and provides a repeatable process for persuasive communication that sticks.
Product Details
Author
April Dunford
Publisher
Simon & Schuster
Number of Pages
236
Language
English
SKU
9789362058959
ISBN
9789362058959
Reading Age
All
Dimensions
12x2x21cm
Binding
Paperback
MRP: ₹ 499
₹ 475
₹ 24 Off