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Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
501
Age Group
All
Language
English
Book Summary
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Product Details
Author
Yu-Kai Chou
Publisher
SANAGE PUBLISHING
Number of Pages
501
Language
English
SKU
9789395741675
ISBN
9789395741675
Reading Age
All
Dimensions
15.2 x 2.8 x 22.9 cm
Binding
Paperback
MRP: ₹ 699
₹ 664
₹ 35 Off
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