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Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
232
Age Group
All
Language
English
Book Summary
About The Book Thirty Profiles Of And Perspectives From Communications Catalysts From India Navneet Anand * Sanjeev Anand * Girish Balachandran * Aniruddha Bhagwat * Tejal Daftary * Percy Dubash * Diana Fernandes * Shailesh Goyal * Aakanksha Gupta * Girish Huria * Hina Issar Huria * Arwa Husain * Bhavna Jagtiani * Hussain Kalolwala * Jumana Vadnagarwala * Faiza Kapoor * Samir Kapur * Mukesh Kharbanda * Vikram Kharvi * Komal Lath * Priti Mohile * Neha Mehrotra * Radhika Nihalani * Nikhil Pavithran * Sunanda Rao-Erdem * Vivek Rana * Neha Rastogi * Tarunjeet Rattan * Pranshu Sikka * Shashikant Someshwar These Are Some Of The Emerging Torchbearers Of Indias Public Relations Landscape. These Leaders Are At The Cutting Edge Of An Intricate World Of Strategic Communication, Critical Narrative-Building And Expert Stakeholder Management. In Anchor: Stories And Insights From Indias Public Relations Catalysts, Editors Amith Prabhu And Sarika Chavan Collate Perspectives From Thirty Dynamic Professionals Who Have Already Made A Powerful Mark On The Profession. Navigating The Triumvirate Of Corporate, Government And Social Realities, These Professionals Offer Hard-Won Wisdom On Staying Relevant, Adaptive And Human In A Rapidly Changing Profession, While Envisioning And Executing Some Of Indias Most Distinctive Campaigns. Their Stories Also Offer An Intimate View Of Some Of The Countrys Most Celebrated Pr Firms, Exploring Innovations And Projections At The Transitory Crossroads Of Generative Ai, Media Fragmentation And The Demand For Real-Time Reputation Stewardship. A Must-Read For Every Reputation Management Professional And Enthusiast. About The Editors Amith Prabhu Is A Pioneering Public Relations And Reputation Management Professional With Over Twenty Years Of Experience. He Has Worked In India And In The Usa At Leading Marketing Communication Companies. He Is The Co-Founder Of Indias Only Weekend Offsite Summit For The Profession, Praxis. He Serves On The International Board Of The Global Alliance (Ga). He Is The Founding Dean At The School Of Communications & Reputation (Score) In Mumbai. He Has A Postgraduate Degree In Public Relations And Communication Management From Symbiosis Institute Of Media And Communication. He Lives In Gurgaon. Sarika Chavan Is The Founder Of Sparkle Gift Cards And Is The Director Of Social Impact At The Promise Foundation. She Is A Public Relations Professional With Over Nineteen Years Of Work Experience. Her Last Stint Was At Weber Shandwick Mumbai, Where She Was Vice Presidentclient Experience. Previously She Was Employed At Adfactors Pr, Text100 (Now Archetype) And Perfect Relations. She Writes The Longest-Running Monthly Book Review Column. She Has A Postgraduate Diploma From The Xavier Institute Of Communications. She Lives In Mumbai.
Product Details
Author
Amith Prabhu
Publisher
Westland Publications
Number of Pages
232
Language
English
SKU
BK0545903
ISBN
9789379856265
Reading Age
All
Dimensions
120 x 14 x 21.6 cm
Binding
Paperback
MRP: ₹ 399
₹ 359
₹ 40 Off
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