The book delves deep into the chronic problems faced by almost all companies in the Indian automotive industry. It closely examines and challenges the fundamental assumptions that have held firm since time immemorial and guided the management of these companies in procurement, operations, distribution and sales. The book is also a commentary on the cathartic state of much haloed improvement techniques being employed by companies for decades - large and small alike, with little improvement to show for the humungous efforts being put in. What it also presents is the only practical way to improving the state of affairs of such companies, which is extremely powerful because it is very simple. Presented as a story of two key managers of a company - the narrative follows their personal and professional struggles as they deal with conflicts and contradictions that life is presenting to them and their attempts to surmount their problems. Do they redeem themselves or sink? Testimonials "This book is a must read for all auto professionals. We are in the process of transforming the spare parts systems for commercial vehicles business using the concepts highlighted in the book". ---Sanjeev Garg, Vice President and Global Head, Customer Care, Commercial Vehicles RU, TATA Motors "The philosophy given in the book has not only changed my organization but also my personal life. " ---Niranjan Kirloskar, Managing Director, Fleet guard Filters Pvt. Ltd, Cummins Group "The principles given in this book are fundamental paradigm changes from the way industry operates, but at the same time they are very practical. We have implemented these principles in our entire operations and supply chain and achieved significant results". ---Mr. Nihal Kulkarni, Managing Director, Kirloskar Oil Engines Ltd "Finally a practical method to resolve the disharmony between production and sales". ---Nagaraja Srirama, President and Director, J. K. Fenner (India) Ltd
