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Jim Morris
Advertising Insights
Creative Strategies
Effective Campaigns
Marketing Critique
Industry Improvement
MRP: โน 550
โน 440
โน 110 Off
(Incl. of all taxes)
Get Upto 40% Off on MRP
Add any 3 products in cart to get upto 40% Off on MRP, No Code Required.
Get Upto 30% Off on MRP
Add any 2 products in cart to get upto 30% Off on MRP, No Code Required.
Piracy Free
Express Delivery
Secure Transactions
EcoโConscious Packaging
Binding
Paperback
Number of Pages
272
Age Group
All
Language
English
Book Summary
Badvertising Exposes What Makes An Advertisement Truly Memorable And Why Some Ads Make You Cringe. Part Industry Critique, Part Practical Guide, This Non-Fiction Work Is Built For Marketers, Students, And Professionals Seeking Smarter Campaigns. With A Candid, No-Nonsense Voice, Badvertising Invites Readers To View Ads Through A Sharper Lens And To Elevate Their Own Work.
Jim Morris Draws On Decades Of Campaign Experience To Dissect Missteps And Celebrate Breakthroughs. In Badvertising, The Book Is Structured As A Series Of Candid Analyses That Pair Real-World Examples With Clear, Take-Away Lessons. It's Written In Accessible, Conversational Prose That Makes Complex Concepts Easy To Grasp, And It Leans On Iconic Campaigns To Illustrate Why Some Ideas Soar While Others Fizzle. YouโLl Encounter Sharp Critiques, Practical Guidance, And A Rhythm That Keeps You Turning The Page.
Readers Will Enjoy The Blend Of Storytelling And Actionable Advice, Plus The Way The Book Weaves In Insights From Thinkers Like Jonah Berger And Drew Eric Whitman. Badvertising Uses Bite-Sized Lessons, Crisp Analysis, And Memorable Anecdotes To Show How Bad Ads Arise From Flawed ThinkingโAnd How To Fix Them. ItโS A Straightforward, Engaging Guide For Anyone Who Wants To Think More Critically About Advertising And To Craft Campaigns That Captivate, Educate, And Inspire.
After Finishing Badvertising, Readers Will View Ads With A More Discerning Eye, Equipped With Practical Takeaways To Apply Immediately. The Book Leaves You Feeling Empowered, Motivated To Push For Smarter AdvertisingโAnd Confident That Better Campaigns Are Within Reach.
Product Details
Author
Jim Morris
Publisher
Wilco
Number of Pages
272
Language
English
SKU
BK0468835
ISBN
9781953650092
Reading Age
All
Dimensions
20.3 x 25.4 x 4.7 cm
Binding
Paperback
MRP: โน 550
โน 440
โน 110 Off