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Santosh Kumar Choubey
Micro-Enterprise Growth
Entrepreneurship Strategies
Business Networking Tips
Funding For Startups
Practical Business Guide
MRP: ₹ 399
₹ 339
15% Off
(Incl. of all taxes)
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Binding
Paperback
Number of Pages
294
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Big Country, Little Business: A Beginner’S Guide To Building Your Own Micro-Enterprise is a practical, hands-on road map for anyone ready to turn a hobby or idea into a real, thriving micro-enterprise. This beginner-friendly guide sits at the intersection of entrepreneurship and everyday practicality, offering clear steps, real-world examples, and a hopeful, can-do tone. Ideal for first-time entrepreneurs, students, and lifelong learners in India who want to build something of their own, the book is encouraging, empowering, and full of actionable ideas.
From award-winning educationist Santosh Choubey and co-authors Dr. Siddharth Chaturvedi and Dr. Pallavi Rao-Chaturvedi, Big Country, Little Business draws on thousands of micro-enterprise success stories, turning experience into a clear, approachable plan. The book is structured with practical how-tos, checklists, and templates you can apply today. You'll move step by step from idea to launch to steady operation; the pace is friendly yet focused, with real-world examples from Indian entrepreneurs that illustrate each lesson without getting lost in theory. It also features over 100 business ideas to spark inspiration and a comprehensive look at key concepts like testing demand, budgeting and cash flow basics, customer discovery, and cost-effective marketing. The content is presented in a way that makes learning engaging—short chapters, actionable exercises, and relatable storytelling that makes complex ideas feel doable.
After finishing Big Country, Little Business, readers gain a practical plan and the confidence to begin their own venture, along with a mindset ready to seize opportunity and persevere through challenges. This book helps you see entrepreneurship as a journey you can start today, with tangible results to celebrate and a lasting sense of possibility for building a micro-enterprise that fits your life.
Product Details
Author
Santosh Kumar Choubey
Publisher
Prh Intr
Number of Pages
294
Language
English
SKU
BK0515358
ISBN
9780143459774
Reading Age
All
Dimensions
2 x 14 x 22 cm
Binding
Paperback
MRP: ₹ 399
₹ 339
15% Off