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Piracy Free
Express Delivery
Secure Transactions
Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
272
Age Group
All
Language
English
Book Summary
Can You Effectively Build A Brand Identity If Your Employees Dont Buy Into It? Because Of The Key Role Of Employees In Brand Delivery, Building And Nurturing The Internal Brand Is As Critical To An Organizations Success As Promoting The External Brand This Book Shows Leaders Across An Organization How To Work Together To Motivate Employees To Embrace The Meaning Of The Brand And Thus Consistently Deliver The Experience It Promises To Its Customers. It Also Explains How Internal Branding Can Be Used Recruit The Best New Employees. The Authors Provide The First Comprehensive, Step-By-Step Guide For Creating Legendary Brands From The Inside Out. Features Include Practical Examples And Case Histories From Famously Employee-Friendly Companies Like Southwest Airlines And Yahoo! Tools And Worksheets For Breaking Through Silos And Building The Brand Including Meeting Agendas And Presentation Ideas And Methods For Building A New Brand Improving A Current One Or Rehabbing A Broken Brandtable Of Contents:Introductionpart I - Get Smartdiscovercommitpart Ii - Get Readydiagnosepreparepart Iii - Get It Donecreateapplymarketnurturepart Iv - What If Means For Youyou And Employer Brandnotesacknowledgmentsindex
Product Details
Publisher
Times Books
Number of Pages
272
Language
English
SKU
BK0334624
ISBN
9788126520916
Reading Age
All
Binding
Paperback
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