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Piracy Free
Express Delivery
Secure Transactions
Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
208
Age Group
All
Language
Marathi
Book Summary
ब्रँड काटदरे मराठी गृहउद्योगाच्या ग्लोबल महत्वकांक्षेची कहाणी १९५८ साताऱ्याजवळच्या मसूर गावात एका मध्यमवर्गीय घरातल्या कष्टाळू जोडप्याने ‘कुटुंब जगवण्या’साठी म्हणून उखळात मसाला कुटायला घेतला. कागदात गुंडाळलेल्या मसाल्याच्या पुड्यांचे भारे सायकलवर बांधून गावोगावी ते विकायची धडपड सुरु झाली… २०२५ बाळकृष्ण आणि प्रमिलाबाई काटदरे यांच्या धडपडीतून सुरु झालेली खमंग मसाले आणि चटकदार चटण्यांची ही कहाणी आता ‘काटदरे मसाले’ या नावाने थेट युरोप-अमेरिकेच्या स्वयंपाकघरापर्यंत पोचली आहे. जागतिकीकरणाच्या वादळात टिकून राहिलेल्या, स्पर्धेला तोंड देत सतत बदलत गेलेल्या एका मराठी लघुउद्योगाचा ‘लोकल’ ते ‘ग्लोबल’ प्रवास. अडथळे कसे ओलांडले? अडचणी कशा पार झाल्या? नव्या वाटा कशा शोधल्या? तीन पिढ्यांच्या उद्योजकतेच्या प्रवासातली ‘सिक्रेटस्’ उलगडणारी रोमांचक कहाणी… ब्रँड काटदरे
Product Details
Author
Aparna Velankar
Publisher
Prakash Books
Number of Pages
208
Language
Marathi
SKU
BK0526869
ISBN
9789348521743
Reading Age
All
Dimensions
21.8 x 14.2 x 1.7 cm
Binding
Paperback
MRP: ₹ 250
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