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Arvind Bhandari
Branding Strategies
Creative Marketing
Brand Management
Consumer Engagement
Professional Development
MRP: ₹ 399
₹ 339
15% Off
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Binding
Paperback
Number of Pages
288
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Brandvantage is a practical guide for brand managers—especially newcomers—navigating the complex world of modern branding. Part handbook, part mindset shift, this book helps you move beyond outdated tactics to craft brands that feel relevant, relatable, and enduring. Suitable for current brand custodians and aspiring marketers alike, Brandvantage is written to empower everyday decisions with clarity, confidence, and a sense of creative possibility.
Written in a warm, approachable voice, Brandvantage guides you through structured chapters that blend theory with real-world practice. The book offers practical frameworks, concise explanations, and quick-start playbooks you can apply from day one. The experience is engaging because it pairs relatable examples with actionable steps, helping you test ideas, measure results, and iterate quickly.
Whether you’re starting fresh or retooling an aging strategy, Brandvantage covers core concepts such as consumer engagement, brand position, messaging, and success metrics. The content is presented in bite-sized lessons, with checklists, templates, and reflection prompts to make learning tangible and timely. The journey invites creativity while keeping business outcomes front and center, so you can unleash your creative potential without losing sight of impact.
After finishing Brandvantage, readers gain a practical playbook they can implement immediately to elevate their brand’s connection with customers, boost performance, and advance their careers. The book leaves you feeling inspired, capable, and ready to turn creative branding ideas into real-world results.
Product Details
Author
Arvind Bhandari
Publisher
Prh
Number of Pages
288
Language
English
SKU
9780143468561
ISBN
9780143468561
Dimensions
1.65 x 12.9 x 19.8 cm
Binding
Paperback
MRP: ₹ 399
₹ 339
15% Off