Built To Last 10Th Anniversary Edition

This Is Not A Book About Charismatic Visionary Leaders. It Is Not About Visionary Product Concepts Or Visionary Products Or Visionary Market Insights. Nor Is It About Just Having A Corporate Vision. This Is A Book About Something Far More Important, Enduring, And Substantial. This Is A Book About Visionary Companies.'
Drawing Upon A Six-Year Research Project At The Stanford University Graduate School Of Business, Collins And Porras Took Eighteen Truly Exceptional And Long-Lasting Companies And Studied Each Company In Direct Comparison To One Of Its Top Competitors. They Examined The Companies From Their Very Beginnings To The Present Day - As Start-Ups, As Midsize Companies And As Large Corporations. Throughout, The Authors Asked: 'what Makes The Truly Exceptional Companies Different From Other Companies?'
Filled With Hundreds Of Specific Examples And Organized Into A Coherent Framework Of Practical Concepts That Can Be Applied By Managers And Entrepreneurs At All Levels, Built To Last Provides A Master Blueprint For Building Organizations That Will Prosper Long Into The Twenty-First Century And Beyond.