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Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
184
Age Group
All
Language
English
Book Summary
Business And Intellectual Property Reflects On The Future Of Intellectual Property (Ip) In The Age Of New Media And Shows Howin A Rapidly Changing Business Fieldmanagers And Decision-Makers Need To Be More Perceptive, Agile, And Vigilant Than Ever Before. Drawing On Contemporary Business Affairs And Strategies, It Explores The Nature And Scope Of Ip And The Evolution Of National Laws And Global Agreements Like The Trips To Protect It. It Also Explores Measures (Use Of Patents, Copyright, And Trademarks) Used By Some Of The Biggest Brandscoke, Mgm, 20Th Century Fox, Microsoft, Harrods, Maruti, Tatato Manage Disputes And Protect Themselves. Accessible, Clear, And Using A Wide Range Of Case Studies, Business And Intellectual Property Gives An Excellent Overview Of A Subject That Is Becoming A Key Aspect Of Many Businesses Today.The Iim Ahmedabad Business Books Bring Key Issues In Management And Business To A General Audience. With A Wealth Of Information And Illustrations From Contemporary Indian Businesses, These Non-Academic And User-Friendly Books From The Faculty Of Iim Ahmedabad Are Essential Corporate Reading.
Product Details
Author
Anurag K Agarwal
Publisher
Penguin Random House
Number of Pages
184
Language
English
SKU
BK0362060
ISBN
9788184001402
Reading Age
All
Dimensions
20 x 14 x 4 cm
Binding
Paperback
MRP: ₹ 399
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