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Liz Hoffman
Corporate Crisis Management
Pandemic Economy Impact
Leadership During Turmoil
Business Survival Strategies
Economic Resilience Analysis
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โน 560
โน 139 Off
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Express Delivery
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EcoโConscious Packaging
Binding
Paperback
Number of Pages
240
Age Group
All
Language
English
Book Summary
Crash Landing: The Inside Story Of How The World's Biggest Companies Survived An Economy On The Brin - Is A Gripping, Meticulously Reported Look At How The WorldโS Largest Companies Weathered The Covid-19 Crisis. Written By Award-Winning Business Journalist Liz Hoffman, The Book Blends Immersive Storytelling With Sharp Analysis, Making It Ideal For Business Readers, Students, And Curious Minds Who Want To Understand Leadership Under Pressure. The Tone Is Urgent Yet Thoughtful, Designed To Explain What Happened And Why It Matters, While Revealing The Human Stakes Behind Every Decision.
Crash Landing Unfolds Through Close Access To Top Executives And Real-Time Decisions That Defined A Turbulent Moment. It Begins In March 2020, When Markets Were Buoyant And Many Workers Faced Layoffs, Then Follows How Leaders Redirected Capacity, Restructured Cash Flow, And Reimagined Strategy On The Fly. With Extraordinary Access To AirbnbโS Brian Chesky, American AirlinesโS Doug Parker, FordโS Jim Hackett, And Others, Hoffman Paints A Vivid Picture Of Fear, Urgency, And GritโAnd Asks What These Choices Reveal About The Future Of Work And Capitalism.
Structured As A Narrative Investigation, Crash Landing Provides A Clear Through-Line: How Crisis Forces Rapid Judgment, What Long- And Short-Term Considerations Collide, And What It Takes To Keep A Company Afloat Without Sacrificing Core Values. The Writing Balances Storytelling With Practical Takeaways, Highlighting Concepts Like Liquidity Management, Crisis Leadership, And Adaptive Manufacturing, All Presented In Accessible Language That Invites Readers To Learn By Example Rather Than By Theory.
Ultimately, Crash Landing Helps Readers Think Differently About Strategy, Risk, And Responsibility In Times Of Upheaval. It Offers A Hopeful, Actionable View Of Leadership Under Pressure And The Lasting Value Of Thoughtful, Resilient Choices.
Product Details
Author
Liz Hoffman
Publisher
Hodder
Number of Pages
240
Language
English
SKU
BK0473921
ISBN
9781529355727
Reading Age
All
Dimensions
15.2 x 2.4 x 23.2 cm
Binding
Paperback
MRP: โน 699
โน 560
โน 139 Off