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Piracy Free
Express Delivery
Secure Transactions
Eco‑Conscious Packaging
Binding
Hardback
Number of Pages
381
Age Group
All
Language
English
Book Summary
Dhandha Of Franchising: Copy Paste Profit is a practical guide for business owners who want to scale beyond one location without losing control, quality, or profitability. Written by Ajay Gupta — widely regarded as the Franchise Man of India — the book breaks down franchising not as a corporate buzzword but as a "dhandha": a business system built to be copied, replicated, and multiplied. Drawing on four decades of building, failing, scaling, and refining businesses , Ajay Gupta has built two of Indias largest education franchise networks — Bachpan Play School and Academic Heights Public School — empowering thousands of entrepreneurs along the way. This is his second book, following his bestselling debut, Decoding Business Minds. The book walks readers through the complete franchising journey: identifying whether your business is franchise-ready, building standard operating procedures, structuring franchise agreements, selecting the right partners, protecting your brand, and scaling profitably across cities. Whether youre a small business owner exploring expansion or an aspiring entrepreneur who wants to build a brand that runs itself, this book gives you the exact playbook to turn your business into a repeatable profit machine — one location at a time. What youll learn: How to make your business "franchise-ready" Building systems and SOPs that ensure consistency across outlets Structuring franchise agreements and financial models Selecting and managing franchise partners Branding and marketing for multi-location growth Avoiding common mistakes that kill franchise expansion Endorsement: "Great businesses are not defined by the model they choose, but by the discipline with which they execute it."— Ram Chandra Agarwal , Chairman & MD, V2 Retail (Founder, Vishal Mega Mart)
Product Details
Author
Ajay Gupta
Publisher
Zebralearn Pvt Ltd
Number of Pages
381
Language
English
SKU
9789349299603
ISBN
9789349299603
Reading Age
All
Dimensions
31 x 25 x 46 cm
Binding
Hardback
MRP: ₹ 1,499
₹ 1,349
₹ 150 Off
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