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From Incremental To Exponential

Vivek Wadhwa

Business Innovation

Legacy Companies

Start-Up Mindset

Market Disruption

Growth Strategies

MRP: ₹ 499

₹ 475

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Piracy Free

Express Delivery

Secure Transactions

Eco‑Conscious Packaging

Binding

Paperback

Number of Pages

240

Age Group

All

Language

English

Book Summary

Over And Over, We See Big Legacy Businesses Getting Beaten To The Punch By Energetic Little Start-Ups. It Seems Like Innovation Can Come From Only The Bottom Up Or From The Outside In. But Tech Experts Vivek Wadhwa And Ismail Amla Are Here To Tell You That Big Equals Slow And Stodgy Is A Myth. Based On Decades Of Experience Working With Both The Worlds Leading Brands And Disruptive Start-Ups, This Book Explores The Opportunity Legacy Companies Have To Create New Markets, Supercharge Growth, And Remake Their Businesses By Combining The Mindset And Tool Belt Of Start-Ups With The Benefits Of Incumbency: Boatloads Of Customer Data, Decades Of Brand Equity, Robust Distribution Channels, Enormous Financial Asserts, And More.This Fast-Paced, Anecdote-Rich Story Rethinks Modern Innovation--A Book Every Manager, Executive, And Ambitious Employee Will Want To Read.

Product Details

Author

Vivek Wadhwa

Publisher

Harper Collins

Number of Pages

240

Language

English

SKU

BK0425363

ISBN

9789390327102

Reading Age

All

Dimensions

20 x 5 x 25 cm

Binding

Paperback