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Michaelaaron Flicker
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Express Delivery
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EcoโConscious Packaging
Binding
Paperback
Number of Pages
256
Age Group
All
Language
English
Book Summary
Hacking The Human Mind Reveals The Psychology Behind Brand Appeal And Loyalty. Part Behavioral Science, Part Practical Playbook, This Book Is Ideal For Marketers, Product Managers, Startup Founders, And Students Who Want To Understand How Apple, Dyson, Red Bull, And Starbucks Earn A Place In Our Minds. The Tone Is Insightful And Empowering, Inviting Readers To Translate Big Ideas Into Real-World Branding Moves.
Inside, The Authors Blend Accessible Explanations Of Behavioral Science With Vivid Case Studies And Actionable Techniques. Hacking The Human Mind Guides You Through How Brands Shape Perception, Influence Choices, And Create Memorable Experiences. The BookโS Narrative Style Pairs Stories With Data, Presenting Concepts Like Bias, Choice Architecture, Social Proof, And Pricing Psychology In A Way ThatโS Easy To Grasp And Apply. Real-World ExamplesโFrom Amazon To Everyday Product InteractionsโShow How Small Rituals And Clever Timing Can Make A Brand Feel Indispensable. Practical Exercises And Bite-Sized Steps Help You Translate Theory Into Immediate Actions For Your Own Brand.
After Finishing Hacking The Human Mind, Readers Gain A Practical Toolkit For Shaping Consumer Perception, Making Their Brand The First Choice, And Thinking Differently About Value And Loyalty. It Leaves You Feeling Confident, Inspired, And Ready To Put Psychology To Work In Your Branding Journey.
Product Details
Author
Michaelaaron Flicker
Publisher
Pan Macmillan
Number of Pages
256
Language
English
SKU
BK0528934
ISBN
9781804091326
Reading Age
All
Dimensions
13.84 x 1.4 x 21.34 cm
Binding
Paperback
MRP: โน 599
โน 492
โน 107 Off