Extra 5% Off
Fiction
Non-Fiction
Business & Economics
Children’s Books
Sort By
Relevance
Extra 5% Off on Shopping above Rs.999
Assured 2-4 Days Express Delivery across India.
Extra 10% Off on Shopping above Rs.1,499
Giles Lury
Creative Inspiration
Brand Innovation
Entrepreneurial Mindset
Storytelling Insights
Marketing Strategies
MRP: ₹ 350
₹ 315
₹ 35 Off
(Incl. of all taxes)
Get this at ₹ 299
Extra 5% Off
Get this at ₹ 284
Extra 10% Off
Yay! Express Delivery available by
Binding
Paperback
Number of Pages
248
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Iconic Innovation Invites Readers To Explore How Breakthrough Products And Brands Emerge From Surprising Places. This Non-Fiction Collection Gathers 75 Real-World Tales That Illuminate The Creative Spark Behind Famous Names—From Netflix To Lamborghini, Airbnb To Angry Birds. Written For Entrepreneurs, Marketers, And Curious Minds Alike, Iconic Innovation Blends Inspiration With Practical Guidance In An Upbeat, Educational Tone.
In Giles Lury's Warm, Reader-Friendly Voice, The Book Unfolds As 75 Bite-Sized Stories That Reveal Where A Breakthrough Idea Begins, What Turns It Into A Brand, And How To Recognize Opportunities In Ordinary Moments. Each Tale Presents A Clear Takeaway And A Behind-The-Scenes Look At How Great Brands Are Positioned And Structured. Iconic Innovation Makes Learning Feel Like A Journey, With Practical Tips You Can Apply To Your Own Venture, Big Or Small.
Iconic Innovation Stays With You Long After You Finish, Nudging You To Spot Opportunities In Everyday Moments And Turn Curiosity Into Action.
Product Details
Author
Giles Lury
Publisher
Jaico Publishing House
Number of Pages
248
Language
English
SKU
9789388423700
ISBN
9789388423700
Reading Age
All
Dimensions
14x1.4x21.6cm
Binding
Paperback
MRP: ₹ 350
₹ 315
₹ 35 Off