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Giles Lury
Creative Inspiration
Brand Innovation
Entrepreneurial Mindset
Storytelling Insights
Marketing Strategies
₹ 350
(Incl. of all taxes)
Get Upto 40% Off on MRP
Add any 3 products in cart to get upto 40% Off on MRP, No Code Required.
Get Upto 30% Off on MRP
Add any 2 products in cart to get upto 30% Off on MRP, No Code Required.
Piracy Free
Express Delivery
Secure Transactions
Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
248
Age Group
All
Language
English
Book Summary
Iconic Innovation Invites Readers To Explore How Breakthrough Products And Brands Emerge From Surprising Places. This Non-Fiction Collection Gathers 75 Real-World Tales That Illuminate The Creative Spark Behind Famous Names—From Netflix To Lamborghini, Airbnb To Angry Birds. Written For Entrepreneurs, Marketers, And Curious Minds Alike, Iconic Innovation Blends Inspiration With Practical Guidance In An Upbeat, Educational Tone.
In Giles Lury's Warm, Reader-Friendly Voice, The Book Unfolds As 75 Bite-Sized Stories That Reveal Where A Breakthrough Idea Begins, What Turns It Into A Brand, And How To Recognize Opportunities In Ordinary Moments. Each Tale Presents A Clear Takeaway And A Behind-The-Scenes Look At How Great Brands Are Positioned And Structured. Iconic Innovation Makes Learning Feel Like A Journey, With Practical Tips You Can Apply To Your Own Venture, Big Or Small.
Iconic Innovation Stays With You Long After You Finish, Nudging You To Spot Opportunities In Everyday Moments And Turn Curiosity Into Action.
Product Details
Author
Giles Lury
Publisher
Jaico Publishing House
Number of Pages
248
Language
English
SKU
9789388423700
ISBN
9789388423700
Reading Age
All
Dimensions
14x1.4x21.6cm
Binding
Paperback
₹ 350