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Robert B. Cialdini
Persuasion Techniques
Ethical Influence
Psychology Principles
Business Communication
Personal Development
MRP: ₹ 799
₹ 678
₹ 121 Off
(Incl. of all taxes)
Pay Day Sale
Use Code : PD100
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Get this at ₹ 644
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Get this at ₹ 610
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Binding
Paperback
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Influence, the classic guide to persuasion by Robert Cialdini, reveals why people say yes and how to apply these insights ethically in business and everyday life. Written for professionals, students, and curious readers alike, this accessible paperback offers practical guidance you can put to work in negotiations, leadership, and daily interactions. The tone is educational yet empowering, inviting you to master the psychology of credibility, reciprocity, and decision-making with confidence.
In this book, Cialdini blends engaging stories with evidence-based research to explain each principle in a clear, memorable way. The structure presents the seven universal principles—reciprocity, commitment and consistency, social proof, liking, authority, scarcity, and unity—in an accessible framework you can reference again and again. The latest edition adds new research and practical applications, helping you translate theory into real-world influence. Whether you’re learning to persuade ethically in a sales meeting or defending yourself against manipulative tactics, you’ll gain tools you can trust and adapt to your own style.
Readers will enjoy the straightforward explanations, relatable examples, and practical takeaways that fit into busy schedules. The writing avoids jargon and delivers insights with pace, making complex ideas approachable whether you’re reading cover to cover or skimming for a quick takeaway.
After finishing Influence, readers will understand how to persuade with integrity, spot manipulative tactics, and apply principled strategies to influence outcomes that benefit themselves and others. This book equips you to think differently about influence, communicate more effectively, and move through professional and personal interactions with greater confidence.
Product Details
Author
Robert B. Cialdini
Publisher
Harperbusiness
Language
English
SKU
BK0452212
ISBN
9780063138803
Reading Age
All
Dimensions
20 x 14 x 4 cm
Binding
Paperback
MRP: ₹ 799
₹ 678
₹ 121 Off