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Rajeev Kumar
MRP: ₹ 395
₹ 335
₹ 60 Off
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Binding
Hardback
Number of Pages
152
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
This Is A Non-Fiction Business Case Study Of Intrapreneurship And Digital Transformation In A Traditional Industrial-To-Digital Company. It Traces How A 50:50 Venture Promoted By Tata Steel And Sail Evolved Into The World’S Largest E-Marketplace For Steel, Showing How Empowered Teams Can Act Like Entrepreneurs To Unlock Growth. Written For Leaders, Strategy Planners, And Anyone Curious About Scalable Change, The Tone Is Insightful, Practical, And Inspiring.
The Narrative Is Presented As A Grounded, Results-Driven Account: Concrete Innovations, Resourceful Growth With Limited Means, And A Mindset Shift That Helped Clients Discover Efficiencies By Changing How They Think. It Also Explains How Public-Sector Players Were Persuaded To Adopt New Digital Buying And Selling Practices, And How Sustainability And Sound Business Principles Underpinned Every Decision. This Is A Case Study You Can Reference When Building Strategy In Evolving Markets.
For Learners And Practitioners, The Book Covers Intrapreneurship, Digital Transformation, Business-Model Innovation, Stakeholder Value, And Sustainability. The Writing Distills Lessons Into Accessible Frameworks And Crisp Anecdotes, Making Complex Concepts Feel Approachable And Actionable. You’Ll See How To Translate Lessons From A Real-World Growth Journey Into Practical Steps For Your Own Organization.
Readers Finish With A Practical Blueprint To Infuse Intrapreneurship Into Their Own Teams, Identify Opportunities In Nascent Markets, And Drive Sustainable Growth. The Book Builds Confidence, Curiosity, And A Deeper Understanding Of How Strategic Leadership Can Create Lasting Impact On Both Business And Broader Economic Outcomes.
Product Details
Author
Rajeev Kumar
Publisher
Rupa Publications
Number of Pages
152
Language
English
Dimensions
203 x 254 x 1 cm
Binding
Hardback
MRP: ₹ 395
₹ 335
₹ 60 Off