Fiction
Non-Fiction
Business & Economics
Children’s Books
Sort By
Relevance
Rama Bijapurkar
Indian Consumer Market
Small Business Dynamics
Economic Growth Insights
Digital Infrastructure Changes
Market Consumption Trends
MRP: ₹ 699
₹ 594
15% Off
(Incl. of all taxes)
Yay! Express Delivery available by
Binding
Hardback
Number of Pages
304
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Lilliput Land: How Small Is Driving India's Mega Consumption Story dives into India's dynamic consumer landscape, offering a clear, engaging look at a market powered by millions of small earners and spenders. This non-fiction exploration speaks to business strategists, economists, and curious readers who want a deeper understanding of modern India, with an uplifting, educational tone that invites curiosity and confidence.
In this insightful work, Rama Bijapurkar weaves together micro-level experiences with macro trends to reveal how tiny units of earning and spending create a powerful consumption narrative. The hardback edition invites you to explore the countless small suppliers who spark innovation and stay closely connected with customers, all within a vast digital infrastructure that handles billions of daily transactions. Lilliput Land goes beyond surface demographics to illuminate the complex realities and vast opportunities shaping India today, offering practical perspectives for readers who want to understand where growth truly comes from.
Written in a warm, accessible voice, the book is structured to guide you through a compelling journey—from the street-level realities of everyday shoppers to the broad forces shaping markets. The experience is rich with real-world examples, thoughtful analysis, and a pace that makes intricate ideas approachable. Whether you read it for strategy, policy, or pure curiosity, the book presents key concepts about micro-consumption, supply networks, and digital enablement in a way that’s easy to grasp and apply.
After finishing Lilliput Land, readers gain a nuanced perspective on India’s mega market: how small-scale actors collectively shape big trends, how digital infrastructure enables everyday commerce, and how audiences—whether students, professionals, or investors—can think differently about consumer growth. The book leaves you informed, inspired, and better equipped to engage with one of the world’s most dynamic economies.
Product Details
Author
Rama Bijapurkar
Publisher
Penguin Random House India
Number of Pages
304
Language
English
SKU
BK0489082
ISBN
9780143465492
Reading Age
All
Dimensions
13.9 x 2.6 x 22.2 cm
Binding
Hardback
MRP: ₹ 699
₹ 594
15% Off