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Express Delivery
Secure Transactions
Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
176
Age Group
All
Language
English
Book Summary
Why Do Some Companies Become Household Names While Others Disappear Without A Trace? In Loved By A Billion, Entrepreneurs Dheeraj Gupta And Laura Ries Along With Neeha Gupta Reveal The Power Of Clarity, Consistency, And Positioning In Creating Enduring Brands And Legacy Enterprises. Drawing From Dheeraj Guptas Extraordinary Journey In Transforming Jumboking From A Single Outlet Into Indias Largest Homegrown Burger Chain, This Book Uncovers The Business Principles That Shaped Its Remarkable Ascent Driven By Unwavering Focus On One Compelling Promise. The Book Is A Tribute To Al Ries, The Author Of Focus, Whom Gupta Reveres As A Mentor. Laura Ries, His Daughter,Brings A Global Perspective To Indias Evolvingfoodlandscape, Offering Sharp Observations On Category Leadership And Consumer Perception. Blending Practical Wisdom With Hands-On Insights, The Authors Decode What Separatesbuilt- To-Lastventures From Those Thatfalter And Fail. Packed With Candid Reflections Fromindustry Stalwartsbehind Dominos, Mcdonalds, Belgian Waffle, Mad Over Donuts, And Epigamia, Loved By A Billion Delivers Valuable Lessons On Differentiation, Growth, And Longevity In The Competitive Food Industry. Whether Youre Launching A Venture, Scaling A Restaurant Chain, Or Searching For Direction In Entrepreneurship, This Book Will Challenge Conventional Thinking And Inspire Purposeful Action.It Is Also Amust-Have For Indian B-Schools Looking To Add Indian Business Wisdomto Their Curricula.
Product Details
Author
Laura Ries
Publisher
Occam
Number of Pages
176
Language
English
SKU
BK0545582
ISBN
9789365475623
Reading Age
All
Dimensions
21.6 x 14 x 1 cm
Binding
Paperback
MRP: ₹ 499
₹ 449
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