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Binding
Paperback
Number of Pages
240
Age Group
All
Language
English
Book Summary
Based on building a storybrand by new York Times bestselling author don Miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professionals tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers Lives. To solve this dilemma, don Miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brands message. Now, don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the storybrand messaging framework across key customer touch points to effectively develop, strengthen, and communicate their brands story to the marketplace.
Product Details
Author
Donald Miller
Publisher
Harper Collins
Number of Pages
240
Language
English
SKU
9781404114241
ISBN
9781404114241
Reading Age
All
Binding
Paperback
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